Kat Von D is always breaking limits and rules with her style and attitude so it doesn’t come as a surprise that her beauty line does too.

First, let’s define Alchemy shall we?

Alchemy:  Any magical power or process of transmuting a common substance, usually of little value, into a substance of great value.


Sounds promising! Especially knowing it’s Kat Von D. She has a special magic all on her own, much less a product that she’s been working on for seven years. Yes, you read that right. Seven years. The palette itself is biodegradable, recyclable, cruelty free, and vegan. Talk about breaking limits… Kat just blew any boundaries right out of the water.

Image by @katvondbeauty


The palette dropped exclusively at Sephora on 12/13 which is 11 days earlier than expected. It includes 4 shimmery pans of iridescent yet bold shades.

Kat explains “This palette is made up of the most versatile formula I have ever created.” Via Instagram as all 4 pigments can be used as eyeshadows, highlighters, or to layer over lips colors.

Image by Sephora


The palette includes 4 shades {Green} Emerald, {Blue} Saphyre, {Ultra-Violet} Amethyst, and {Pink} Opal. When applying shades individually, they give off a sheer but prismatic finish. Imagining them layered over one another gives us all the feels!

Image via Bustle


We recommend applying these holographic shades on cheekbones, brow bones, the cupid’s bow, inner corner of the eyes, and atop of lipstick before glossing.

Be sure to pick up this palette during your next Sephora trip. We can’t wait to see the looks you create with your Alchemist Palette!


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