Our mission at the American Beauty Association is to unite beauty enthusiasts nationwide through a supportive community of like-minded individuals. Whether you’re a beauty professional, a makeup guru, or just a lover of all-things cosmetics, ABA is the place where inner and outer beauty collide. Our aim is to provide resources and tools that provide valuable insight into the makeup and beauty world, ultimately helping you to be your best and most beautiful self. We are the American Beauty Association, and we want to help you pursue beauty inside and out.